North Face

Once upon a time, Converse approached us looking to ingratiate itself into the skateboard scene in Canada as it launched its skateboard shoe line. Now, we believe creativity and skateboarding go hand in hand, and any time we can highlight that connection we 100% will, so we created a skateboard film festival called Connect the Dots in partnership with them. Over eight years, we gave away more than $100,000 in prize money to skateboard filmmakers across North America. Each and every year, the content from our contest went viral within the global skateboard community—it helped Converse reach the core skateboard market thanks to tens of millions of views on the incredible content our collaboration helped produce, and more importantly created a platform for numerous filmmakers to get their talent noticed.