Toyota Canada approached us wanting to be more involved with the core ski and snowboard community in an authentic way. So we partnered up and undertook a massive trip involving eight pro skiers and snowboarders on a two-week excursion into the wilds of interior BC, integrating their vehicles organically into our world. By the end of the trip, we filmed an 8 episode documentary series and 30 pages of print magazine content tying their brand with the core ski and snow community. When all was said and done, we had nearly 10 million impressions on the content across print/web/social, five film festival award nominations and countless shares of our content. Check out the hashtag #beyondthepowderhwy on Instagram to see some of the fun!
EDITORIAL COVERAGE
King Snow Magazine
Forecast Magazine
Connect The Dots / Converse
Once upon a time, Converse approached us looking to ingratiate itself into the skateboard scene in Canada as it launched its skateboard shoe line. Now, we believe creativity and skateboarding go hand in hand, and any time we can highlight that connection we 100% will, so we created a skateboard film festival called Connect the Dots in partnership with them. Over eight years, we gave away more than $100,000 in prize money to skateboard filmmakers across North America. Each and every year, the content from our contest went viral within the global skateboard community—it helped Converse reach the core skateboard market thanks to tens of millions of views on the incredible content our collaboration helped produce, and more importantly created a platform for numerous filmmakers to get their talent noticed.
The Drive / Mazda
Leading into a Winter Olympics year, Mazda approached us wanting to highlight the support they give Canada’s national snowboard team. We teamed up to produce a 10 part web documentary series covering the Canadian Olympic Snowboard team called THE DRIVE—chronicling a year in the life of athletes as they fought for a chance to represent their country in the Winter Games. We integrated Mazda’s brand and messaging in an authentic way to our core snowboard audience, handling the project from concept to production and then helped push the series to market through our web and social channels, reaching millions of viewers.
Dew Underground / Mountain Dew
After activating underground skateboard parks in Toronto and Montreal, Mountain Dew came to us to help produce authentic skateboard content to help promote its project to a national audience of skateboard enthusiasts. We brought in some of the top skateboarders in the country to film in their parks and called upon the most renown Canadian skateboard filmmakers to document the experience. We produced and distributed a 12 part web series with our audience, reaching millions of people over two summer months, organically tying MTN DEW to skateboarding in the eyes of the Canadian skateboard community.
Goin’ To Jackson / Jackson Hole
We partnered with Jackson Hole Mountain Resort and their local tourism and accommodation partners to produce a multi-faceted media campaign that encompassed video, online and print. The concept we outlined, planned and executed was to bring two Canadian skiers who had never visited Jackson before and a production crew to The Cowboy State of Wyoming to provide a first-timer’s candid perspective on why Jackson Hole is hailed as one of the most iconic ski resorts in the world. While there, we showcased the nearby town, along with highlighting a number of hotels, restaurants, bars and local skiers in an effort to encourage and inspire our audience to take a trip there themselves. The resulting project consisted of a five and a half minute edit exclusive to Forecast and Jackson Hole’s digital platforms that obtained over 760,000 impressions, an extensive social media campaign with over 50 posts and a 12-page feature article in our print magazine.
Natural Habitat / Smith
Louif Paradis
Derek Livingston
Mark Abma
Dylan Siggers
Our Natural Habitat series provided an intimate glimpse into homes and lives of four professional Smith Optics athletes: Louif Paradis (snowboarder), Mark Abma (skier), Derek Livingston (snowboarder), and Dylan Siggers (skier).
During a day-in-the-life, we gain an introspective look into these athletes highlights and histories while they share experiences and perspectives on their careers and lives.
We conceived and produced these captivating profile pieces to solidify the connection between the Smith brand and their team riders while exposing the athletes engaging personalities.
The four-part series was marketed and delivered to our audience through our platforms and widely received generating over 1.6 million impressions.
